As gym owners and coaches, we know parents are always watching—sometimes literally through the lobby window (or at my gym – from 10 feet away 😂). But here’s the truth: The more educated your parents are about what you do,... Read More

Fall hits fast in the cheer world. New kids, new schedules, new chaos. If you’re not already thinking about your fall marketing… you’re officially behind. The back-to-school rush might pack your classes now, but if you stop there, you’re basically... Read More

Back-to-school season is like the Black Friday of youth activities—except instead of people trampling each other for TVs, it’s parents frantically Googling “cheer classes near me” in the school pickup line. No…I don’t sit on my phone scrolling in that... Read More

In 2015, my gym had two locations. We were in just our second year of business, and less than a year in, we decided to open another location about 30 minutes away in a bigger city. You’d think that location... Read More

Have you ever heard the fable about the goose that laid the golden egg? A man and his wife had a goose that laid one golden egg daily. Despite their good fortune, they became impatient. They assumed the goose must... Read More

Many gyms have social media policies in place for their athletes and staff. In fact, we all see stuff on the internet in our gym apparel and slowly close our eyes hoping no one else has seen it. After all... Read More

This is a follow up from the Cheer Biz Podcast, “Hiring a Director Won’t Solve Your Problems” published on Spotify and Apple podcasts, Dec. 17, 2024.   Last week on “The Cheer Biz Podcast,” Dan Cotton told you that a... Read More

Yesterday, I shared how a local cheer mom’s question—“What does it take to build competitively successful teams?”—sparked some great conversation. I also told you why I believe that you don’t need to be a franchise or D1 gym to succeed.... Read More

Sometimes cheer parents ask questions that make me laugh—like whether their 7-year-old can be on a Worlds team. But every now and then, a question really makes me stop and think. Earlier this week, a “Crazy Cheer Mom” posed a... Read More

Tired of watching parents DIY their own gym apparel because they can’t find what they need in your proshop? A well-planned proshop can boost your revenue, promote your brand, and keep your parents loyal! There are many reasons you want... Read More