In 2015, my gym had two locations. We were in just our second year of business, and less than a year in, we decided to open another location about 30 minutes away in a bigger city. You’d think that location... Read More

Have you ever heard the fable about the goose that laid the golden egg? A man and his wife had a goose that laid one golden egg daily. Despite their good fortune, they became impatient. They assumed the goose must... Read More

Many gyms have social media policies in place for their athletes and staff. In fact, we all see stuff on the internet in our gym apparel and slowly close our eyes hoping no one else has seen it. After all... Read More

This is a follow up from the Cheer Biz Podcast, “Hiring a Director Won’t Solve Your Problems” published on Spotify and Apple podcasts, Dec. 17, 2024.   Last week on “The Cheer Biz Podcast,” Dan Cotton told you that a... Read More

Tired of watching parents DIY their own gym apparel because they can’t find what they need in your proshop? A well-planned proshop can boost your revenue, promote your brand, and keep your parents loyal! There are many reasons you want... Read More

Picture this: It’s your first competition of the season, and there’s Suzy’s mom proudly sporting a shirt with your gym’s logo. The catch? It’s not from your proshop. She snagged your logo from the website, uploaded it to her Cricut, and heat-pressed... Read More

Recently, someone asked two questions about staff in one of our Next Gen groups: How do you maintain a consistent staff and positive work environment when employees are regularly calling out of work, affecting your ability to provide quality teams... Read More

One of the top reasons gym owners find themselves short on cash each month is because of the large number of overdue accounts among their all star parents. This can happen for a variety of reasons, leading gym owners to... Read More

What makes a great gym owner? Maybe the first thing that comes to your mind is, “knowledge of cheerleading” or “excellent coaching skills.” That’s not actually what comes to mind for me though. I think those things can contribute to... Read More

In 2012, when I started preparing to open a gym, I was overwhelmed. I had coached cheerleading for many years, but it was mostly sideline. I had a good stunting knowledge, but my girls didn’t often tumble. Those who did... Read More