I have talked to a couple gym owners in the past 24 hours and it really got me thinking that I needed to send this email out. The first owner told me her daytime classes didn’t pan out and she was going to have to cut the hours of her daytime admin assistant. I gave her a list of things that person should be doing during the day (stand by – it’s a long list, so I’ll talk about that in a few days!) The second person told me she’s struggling a bit with growth. They get a good amount of emails and social media engagement, but they aren’t seeing as much growth as they’d like.

The first thing I asked this gym owner is what she does when an email comes in. Like most of us, she replies to the email telling the mom all about the programs and what they offer.

What’s likely happening….

The mom is half-heartedly reading it while cooking dinner with CocoMelon in the background trying to keep her younger child from coloring on the walls. She probably likes what you have to tell her, but her attention is not fully on what you’re trying to sell her.

Here’s how to change that…

My staff always replies to emails by asking for a phone number and when might be a good time to call. That way, we can learn more about the child and find out how to select a program that would be the best fit for her.

How is that different from what you’re probably doing….

You’re more likely to get mom’s full attention when she’s on the phone at a time she requested.

So, try that next time you get an email and let me know how it goes!

This blog was written by Danielle Johnston, Next Generation Gym Owners consultant.