Fall hits fast in the cheer world. New kids, new schedules, new chaos. If you’re not already thinking about your fall marketing… you’re officially behind. The back-to-school rush might pack your classes now, but if you stop there, you’re basically... Read More

Last week, I talked to you about how to make sure you’re getting ahead this month so you can regularly work on future tasks instead of creating cheer-mergencies. Today, I want to tell you what I’m working on this month... Read More

September is always a crazy month for us at Twisters. School begins at the end of August, and by September, we’re managing the influx of new and returning athletes, along with a batch of new college students hired to work... Read More

If there’s one subject I struggled with in high school and college, it was science. So, last week when I was writing about how to combat stress as a cheer gym owner, I wanted to know why we don’t always... Read More

Lately I’ve been talking with you about stress because it’s about to be the busiest time of the year in our gyms. Your weeks will soon be filled with back-to-school enrollments, starting on your routine in anticipation of showcase, and... Read More

As you begin to put systems in place and empower your staff, you’re going to see a few things happen in your business. First off, some people will truly excel. This is the self-discipline they’ve been looking for and the... Read More

Yesterday I told you about my venture with bread. If it’s not made exactly right with precise measurements and timing, it’s not going to be very good. If you don’t use the yeast correctly, it won’t rise. If you use... Read More

Earlier this year I made the resolution to learn how to make bread. Baking is one thing that has defeated me most of my life. There is no great reason for it except that I don’t love the precision of... Read More

I’ve had some recent experiences with those businesses in our industry who support and sponsor Next Gen, and I just wanted to share them.  CS Athletics – Carrie is AMAZING! I already have a mock up for next season along... Read More

Have you ever had to stay at a hotel or motel that you were less-than thrilled to stay at? We love Drury Inns (if you’re in the Southern half of the Midwest or Northern half of the South, you know... Read More