Tired of watching parents DIY their own gym apparel because they can’t find what they need in your proshop? A well-planned proshop can boost your revenue, promote your brand, and keep your parents loyal! There are many reasons you want... Read More

Picture this: It’s your first competition of the season, and there’s Suzy’s mom proudly sporting a shirt with your gym’s logo. The catch? It’s not from your proshop. She snagged your logo from the website, uploaded it to her Cricut, and heat-pressed... Read More

It’s not all that uncommon to lose coaches midseason. Life happens. They transfer colleges, get married or pregnant, or may even take a full-time job. No matter how committed, even the best coaches sometimes have life pop up … and... Read More

No group on Facebook gives me better blog ideas than the Crazy Moms of Cheer. You may not believe it, but that’s where much of my inspiration comes from. Occasionally, I’ll read a post and think, “Oh, you’re just new... Read More

A few weeks ago I was listening to an episode on one of my favorite podcasts, “Let’s Talk Cheer.” I tend to listen to these podcasts during a workout, and at the moment, I wasn’t sure if it was the... Read More

Something I see often in “Cheer Mom” Facebook groups is parents complaining that the coach isn’t giving fair treatment and opportunities to all athletes on the team. I even see parents go so far as to say a coach literally... Read More

This is a transcription from the episode: Stop Doing Drop in Tumbling that aired on Apple Podcast and Spotify, Oct. 5, 2024. To listen to the episode on Spotify, click here. Hello everyone and welcome to another episode of the... Read More

This past week, I had an experience that helped me truly realize the importance of gyms like ours—and the extensive responsibility we have to be great coaches and mentors to our athletes. About a month ago, my daughter came home... Read More

Yesterday, I talked to you about the questions I used to ask myself about cheer parents before I had kids of my own. I’d get frustrated with parents and think, “This isn’t that hard. You need to get it together,... Read More

Until I had kids, I had a hard time really connecting with my cheer parents. It’s not that I didn’t understand kids—heck, I had coached for many years already. I’ve also seen this struggle in several coaches in my gym... Read More