Posts tagged with: cheerleading

cheerleading

Patience Pays: The Secret to Thriving as a Cheer Gym Owner

Have you ever heard the fable about the goose that laid the golden egg? A man and his wife had a goose that laid one golden egg daily. Despite their good fortune, they became impatient. They assumed the goose must... Read More

The Digital Dilemma: Do Cheer Gyms Need Social Media Policies?

Many gyms have social media policies in place for their athletes and staff. In fact, we all see stuff on the internet in our gym apparel and slowly close our eyes hoping no one else has seen it. After all... Read More

The Hiring Dilemma: What Do You Really Need in a Director

This is a follow up from the Cheer Biz Podcast, “Hiring a Director Won’t Solve Your Problems” published on Spotify and Apple podcasts, Dec. 17, 2024.   Last week on “The Cheer Biz Podcast,” Dan Cotton told you that a... Read More

Building Champion Teams: What Really Matters?

Yesterday, I shared how a local cheer mom’s question—“What does it take to build competitively successful teams?”—sparked some great conversation. I also told you why I believe that you don’t need to be a franchise or D1 gym to succeed.... Read More

Franchise or Small Gym? Why Systems, Not Size, Create Champions

Sometimes cheer parents ask questions that make me laugh—like whether their 7-year-old can be on a Worlds team. But every now and then, a question really makes me stop and think. Earlier this week, a “Crazy Cheer Mom” posed a... Read More

A Step-by-Step Guide to Proshop Planning for 2025

Tired of watching parents DIY their own gym apparel because they can’t find what they need in your proshop? A well-planned proshop can boost your revenue, promote your brand, and keep your parents loyal! There are many reasons you want... Read More

Protect Your Brand: How to Stop Parents from DIY Gym Apparel

Picture this: It’s your first competition of the season, and there’s Suzy’s mom proudly sporting a shirt with your gym’s logo. The catch? It’s not from your proshop. She snagged your logo from the website, uploaded it to her Cricut, and heat-pressed... Read More

When Coaches Leave Midseason: A Gym Owner’s Guide to Handling the Unexpected

It’s not all that uncommon to lose coaches midseason. Life happens. They transfer colleges, get married or pregnant, or may even take a full-time job. No matter how committed, even the best coaches sometimes have life pop up … and... Read More

Why Coaches Must End Practices on Time—Every Time!

No group on Facebook gives me better blog ideas than the Crazy Moms of Cheer. You may not believe it, but that’s where much of my inspiration comes from. Occasionally, I’ll read a post and think, “Oh, you’re just new... Read More

When a Doctor’s Clearance Isn’t Enough: Protecting Injured Athletes in Your Gym

A few weeks ago I was listening to an episode on one of my favorite podcasts, “Let’s Talk Cheer.” I tend to listen to these podcasts during a workout, and at the moment, I wasn’t sure if it was the... Read More
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