There’s something I’ve started calling the absence trifecta: injury, illness and weather. And if you haven’t dealt with one (or all three) this season … congratulations. You are a unicorn in all star cheer. For the rest of us, this... Read More

February tends to make us think about love: hearts, candy and all the sweet stuff. In the cheer gym world, it’s also the perfect time to slow down and intentionally show appreciation to the families who support your program day... Read More

If you own or coach at a small gym, you’ve probably felt it—that mix of pride and pressure that comes with being the “small business” of all star cheer. You’re doing the work. You’re changing lives. And yet… sometimes it... Read More