YouTube | Spotify | Apple Podcasts Three Reasons Your Cheer Gym Marketing Isn’t Converting Cheer Biz Podcast host Dan Cotton breaks down what’s changed in Facebook and Meta advertising for cheer gyms heading into 2027, and the three fixes he’s... Read More

YouTube | Spotify | Apple Podcasts How to Price Cheer Gym Classes and All-Star Teams Correctly Cheer Biz Podcast host Dan Cotton, author of Charge What You’re Worth: The Cheer Pricing Handbook, walks through the exact formula he uses to... Read More

YouTube | Spotify | Apple Podcasts What Dan Cotton Does When He Wants to Quit His Gym In a solo episode, Cheer Biz Podcast host Dan Cotton, owner of ODT All-Stars, opens up about the moments he’s wanted to walk... Read More

YouTube | Spotify | Apple Podcasts Why Most Cheer Gyms Hire Managers Too Soon Dan Cotton, host of the Cheer Biz Podcast, breaks down what a real manager actually does — and why most gym owners hand out the title... Read More

YouTube | Spotify | Apple Podcasts Five Growth Killers Every Cheer Gym Owner Must Avoid Dan Cotton, host of the Cheer Biz Podcast, flips the script and walks through five habits he’d adopt if his goal were to stop his... Read More

YouTube | Spotify | Apple Podcasts Why Gym Owners Should Stop Building Custom AI Apps Dan Cotton, host of the Cheer Biz Podcast and self-proclaimed AI super fan, makes the case for why most cheer gym owners should resist the... Read More

YouTube | Spotify | Apple Podcasts The Hidden Cost of Desperation Hiring in Cheer Gyms In this solo episode, Cheer Biz Podcast host Dan Cotton draws on nearly two decades of gym ownership to explain why hiring out of desperation... Read More

YouTube | Spotify | Apple Podcasts Five Things Dan Cotton Would Do Differently Opening a Cheer Gym Cheer Biz Podcast host Dan Cotton looks back on taking over his Oregon gym in 2011 and shares the five moves he’d make... Read More

YouTube | Spotify | Apple Podcasts From a Recess Dare to Trinity Valley and Weber State Cheer Former Trinity Valley and Weber State cheerleader Brooke sits down with host Dan Cotton to share her journey from a childhood dare to... Read More

YouTube | Spotify | Apple Podcasts Why AI Can Never Replace Your Real Business Coach Dan Cotton, host of the Cheer Biz Podcast and a self-described AI super fan, explains why leaning on AI as a substitute for real business... Read More